Strategic Communications that Drive Impact

Shaping impactful media narratives and driving brand visibility since 2003.

With over 20 years of experience in media relations and journalism, I specialize in shaping public narratives and securing impactful earned media coverage across healthcare, technology, science, and multicultural sectors. From driving visibility for biotech and pharmaceutical brands to amplifying tech innovations and CSR initiatives, I craft media strategies that engage key stakeholders and deliver measurable results. Whether building strong relationships with journalists, securing high-profile placements, or navigating complex regulatory environments, my approach is focused on driving brand awareness and advancing business objectives. Let’s work together to create media moments that make a lasting impact.

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Current & Previous Clients

Services to Elevate Your Organization or Brand

Media Strategy

I provide strategic media planning that helps brands across healthcare, technology, science, and multicultural sectors raise awareness, shape perception, and meet business objectives. Whether launching a new product, announcing a key milestone, or navigating sensitive issues, I develop customized, integrated media strategies that connect with the audiences that matter—from consumers and community leaders to investors and policymakers. My work blends storytelling with strategy to ensure your message breaks through across earned, owned, and paid channels.

Content Development & Writing

From corporate press releases and Q&As to op-eds and patient-friendly messaging, I specialize in developing compelling, compliant content that translates complex science, technical, or nuanced subject matter into clear, engaging stories. With deep experience across therapy areas and lifecycle stages—from early-stage pipeline to post-launch—I create content that informs, inspires, and drives stakeholder engagement. My writing is grounded in strategic insight and optimized for both digital discoverability and real-world impact.

Media Outreach & Pitching

I partner with clients to develop smart, story-driven media outreach that secures high-impact coverage in top-tier and multicultural outlets. Leveraging deep relationships with reporters across industries—including healthcare, science, technology, and culture—I deliver relevant, well-timed pitches that position your story where it counts. From product launches and advocacy campaigns to human-interest features and executive profiles, I bring your narrative to life in the news cycle.

Thought Leadership Development

I help executives, entrepreneurs, and subject matter experts craft a public voice that reflects their expertise and values. Whether you aim to drive conversations around innovation, equity, public health, or technology, I develop personalized thought leadership strategies that elevate your platform and support your business or advocacy goals. From speaking engagements and op-eds to social media content and ghostwriting, I connect your point of view to timely, relevant issues that resonate with diverse audiences.

Media Training & Coaching

Great spokespeople aren’t born—they’re trained. I provide personalized, practical media coaching to help leaders, scientists, and patient advocates speak confidently and effectively with the press. From message development and delivery to managing tough questions, I tailor training to the individual’s style and the media moment. Whether preparing for an IPO, medical congress, or crisis response, I ensure you’re ready to show up with clarity and credibility.

Earned Media Coverage