For over 20 years, I’ve been in the trenches—first as a journalist, hopping between newsrooms coast to coast, then transitioning into earned media and PR, where I’ve shaped stories for some of the biggest names in healthcare, tech, and consumer brands. I’ve seen it all: the chaotic newsroom buzz, the thrill of chasing a breaking story, and the magic (and mayhem) that happens when a narrative really connects. It’s that firsthand experience that gives me the edge—I know how to craft a story that grabs attention and makes an impact.

Let’s be real: earning media today is tougher than ever. Journalists are bombarded, audiences have the attention span of a goldfish, and the landscape shifts every time you blink. But that’s the exact kind of challenge I thrive on. I specialize in cutting through the noise, getting your story in front of the right people, and ensuring it sticks. Whether you’re rolling out a groundbreaking product, dealing with a tricky PR crisis, or trying to make your leadership the voice everyone’s listening to, I’m the one who will help you make that happen.

I’m a firm believer that true thought leadership isn’t just about spitting out common knowledge or boring corporate speak; t’s about having a unique, powerful perspective that shakes things up. It’s about standing out, not just showing up. And that’s where I come in. I help my clients build stories that don’t just get talked about—they spark conversations, challenge assumptions, and move the needle.

With my deep roots in journalism, I know exactly how to speak to the media—and how to get them to listen. I understand how to position complex ideas and translate them into stories that make people sit up and take notice. Whether it’s healthcare, technology, or another sector, I know how to turn your story into the one that inspires action among your target audience.

If you’re ready to shake things up and take your earned media to the next level, let’s do this. Let’s create a narrative that not only captures attention but owns it. Ready to make some noise? Let’s talk.